" Floor standing display units are a great way to grab your customers attention. This concept can be easily adapted to fit magazines and books." http://www.bladenbox.com/

following benefits:

• Grabs the customers attention
• Advertises your logo and brand on display

I've started started off by looking at this concept, it informs me that floor standing display units are a popular method for P.O.S as it is easy to catch the customers attention which should help the distribution of the product.

This design can also give me the idea of advertising the product through a logo or in my case the title of my book. Weather its a novel or encyclopedia.

In my case its going to be an encyclopedia based on architecture which examines the cosmetic surgery of it, in other words the refurbishing or rebuilding of it.

This still links back to cosmetics therefore still informing the brief, although the idea for my book isn't about the cosmetics for human but the cosmetics for buildings. It still references that word so the concept is valid and lateral because it isn't typical and based on the human anatomy.

I think the concept for my book will hopefully help strongly in the development of my design for the P.O.S